‘MODIFY; digitalisation, feminism, modesty.’
At the second semester at AMFI we started creating our own brand based on a new trend and tribe a.k.a. target group.
I was picking the trend digitalisation which I did research on in my trend book and as a tribe the high-tech muslima. Therefor we had to do research about the trend and the tribe coming together for a new realistic fashion concept also according to 2035.
For this concept, I’d created a brand book, future scenario for the brand, little inspiration book and a art object.
Below you can see the products.
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– Fleur Elisabeth