‘MODIFY; digitalisation, feminism, modesty.’

At the second semester at AMFI we started creating our own brand based on a new trend and tribe a.k.a. target group.

I was picking the trend digitalisation which I did research on in my trend book and as a tribe the high-tech muslima. Therefor we had to do research about the trend and the tribe coming together for a new realistic fashion concept also according to 2035.

For this concept, I’d created a brand book, future scenario for the brand, little inspiration book and a art object.

Below you can see the products.

Thanks for reading this article and leave your comment below.

– Fleur Elisabeth



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