‘MODIFY; modest hijab concept.’
During a project for AMFI, we created a fashion concept fit for the future with a tribe and trend. I merged the trend ‘digitalisation’ and the tribe ‘high-tech muslima’, read more information: http://www.byfleurs.nl/stylephotoblog/modify-2/
So, we created a brand book, scenario book and a fashion inspiration book. Within the inspiration book, the fashion shoot is involved and some inspiration materials to create a look&feel of the concept. It is about the Islamic culture, women, feminism, modesty and digitalisation.
Hereby the results of the shoot: